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Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

By: Susannah Cord / Photographs Courtesy of Vespa

  • Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

Vespa Primavera

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Oh, the lure of the Vespa!! That paradigm of youthful passion and joie de vivre, sleek curves humming a siren song, conjuring up images of cobblestone streets, magical fountains, billowing scarves and charming, brown eyed men. What woman could resist it? What woman wouldn’t want to be Audrey Hepburn for a day, especially if her tour guide looks even remotely like Gregory Peck, and a Roman Holiday is in the offing. For while the Vespa scooter found instant resonance with the Romans upon its launch in 1946, and the tourists flocking to Rome after World War II soon discovered its convenience and charm, the 1953 romantic comedy gave the Vespa a worldwide cachet it would never let down. Indeed, it would only be furthered by the debut of the Vespa Primavera in 1968, cementing forever the Vespa reputation for providing the most nimble and affordable, not to mention stylish, mode of transportation in the Eternal City.

  • Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

Vespa, Primavera - A Memorable Ride

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To tour Rome and Florence on the legendary scooter, let us count the ways. From guided tours to exploring like a native Roman, the options are many and varied, but the scooter of choice is the latest and greatest, Vespa Primavera 150. Reimagined for the 21st Century, the famously sassy curves of the Vespa Primavera are not lost but rather enhanced on the 2013 model, clinging closely to the Vespa tradition while introducing improved handling with sleek ergonomics, contemporary colors, and boosted safety features. Retaining all the friendly elegance of previous models like the 946, the Vespa Primavera 150 has the power and agility to navigate even the famously hectic traffic of Roma with cheerful ease and supreme confidence, good news for the faint of heart yearning for a Roman adventure. More good news, whether of faint, young or wild heart, is that it has never been easier to explore Rome and Italy at large from the back of the famous scooter. So break out the polka dots, the fluttering scarves, the oversized sunglasses and a map of Rome, because Baby, you’re going for a ride.

  • Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

Welcome the New Vespa Primavera, Replacing the Vespa LX

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And while you may want your beau to join you, you don’t need a man to drive this delightful machine. Still, if you’re not quite ready to tackle the cobblestones singlehanded, break the ice with a guided tour from the backseat of a Vespa with a tour guide a la DearomaTours.com, and you might just find yourself sharpening those stilettos and buying a new scarf for a solo ride in the company of fellow adventurers on a guided tour with MyVespaTours.com the next day. Thus emboldened, why not join the multitudes of native Romans who simply pick up a Vespa anywhere in Rome, where Scooter Sharing has been all the rage since 2017. Simply download the eCooltra app, set up your profile and hundreds of scooters are awaiting your perusal all over Rome at just a quarter a minute. But remember to look for the Vespa Primavera 150’s – it may well be worth a detour for that extra smooth ride with the improved riding position and reduced emissions. Not to mention, the color-coordinated boot bag.

  • Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

Vespa Primavera

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With the push of a button and a flick of the wrist, you will take your place in a long and illustrious history, the legend of the Vespa. It is a saga of continuous innovation, foresight and a near-clairvoyant ability to read and predict the trends and future requirements of Italian commuters, while never losing sight of the primary purpose of the Vespa, that it be utter fun to ride. From the first scooter off the factory line in 1946 to the one that just rolled onto a showroom floor somewhere in Italy, the Vespa has shown a remarkable ability to stay ahead of social changes while remaining an icon of liberty and panache to men and women alike. With the 1968 original Vespa Primavera, the Vespa Company signaled their understanding that a social revolution was at hand, and in 2013, they reminded us that freedom still has a symbol, and that the revolution is far from over.

  • Vespa Primavera ... Tour Rome & Florence on the Legendary Scooter

Vespa Primavera

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Mention a Vespa, and you invoke Italy, but the Vespa is more than an Italian flagship, it is a global phenomenon. Lightweight enough for women to handle, stylish enough they want to, when you settle stylishly on the padded saddle with the double stitching and matched trim, you get a taste of the Vespa Lifestyle, for as Vespa themselves like to claim, a Vespa is more lifestyle than a scooter. It is a can-do machine with a startling, sparkling personality that yet caters to the environmentally sensitive. Ideal for the challenges of city slickers, it whispers of carefree rides down country lanes. The Vespa Primavera is the scooter that yelled back when the sixties yelled for freedom, giving rise to a near cult and becoming a symbol for the change that the voices for social liberty demanded. Tour Rome and Florence on the legendary scooter looking fabulous and impossibly chic, and you join the legions of women freed from the chains of social custom, to claim the Vespa and scamper through the hills of Italy.

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