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Starbucks Reserve Roastery slated for Manhattan 2018

By: Christine Slocumb / Photographs Courtesy of Starbucks

  • Starbucks Reserve Roastery slated for Manhattan 2018

Starbucks Reserve Roastery slated for Manhattan 2018

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In 2014 the Starbucks Coffee Company opened its first Reserve® Roastery in the Capitol Hill neighborhood of Seattle, not far from its original store in Pike Place Market. The concept is to offer the Rarest of Coffees from Around the Globe, Roasted to Perfection in One-of-a-Kind, Immersive Combination of Café, Roastery, and Restaurant. The interactive Roastery and Tasting Room is dedicated to roasting, coffee education and increasing the availability of the company’s small-lot Reserve® coffees. The consolidation of small-batch roasting will be a means for the company to expand its Reserve® coffee line to 1,500 locations globally. In 2016, Roasteries opened in Chicago, Los Angeles, New York, San Francisco and Washington D.C. Starbucks is always exploring new and innovated ways to reach out to their consumers. In 2016, Starbucks in Asia launched a sophisticated tea line called Teavana. The new line includes drinks like the espresso fusion, black tea with ruby grapefruit, matcha, green tea and honey, aloe and prickly pear.

  • Starbucks Roastery, Capitol Hill Neighborhood of Seattle

Starbucks Roastery, Capitol Hill Neighborhood of Seattle

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Slated to be opened in 2018, Starbucks has secured 20,000-square-foot of space to launch the second Starbucks Reserve Roastery and Tasting Room in the Meatpacking District. This incredible beauty will encompass everything Starbucks has mastered over the years, from manufacturing, education, and retail, and integrating coffee roasting, while at the same time providing patrons with a comfortable marketing experience. Due to Starbucks’ sensitivity on the issues regarding environmental impacts, such as, water conservation, renewable energy, recycling and reducing waste. Starbucks is part of LEED (Leadership in Energy and Environmental Design) The reuse of recycled materials wherever possible in conjunction with the use of locally inspired design details and materials; all play a part of what makes Starbucks such a unique establishment.

  • Providing the purest exquisite taste of coffee is a passion for Starbucks

Providing the purest exquisite taste of coffee is a passion for Starbucks

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Providing the purest exquisite taste of coffee is a passion for Starbucks. Coffee beans begin as seeds of coffee cherries that grow on coffee trees. Company buyers travel all over the world networking with Farmer Support Centers to find those rare beans. Most often the seeds are located in Latin America, Asia Pacific, Africa-Arabia. Once found, the beans are handpicked, sorted, processed, washed, fermented and dried. Next, the seeds for delivery to the roasting plant are placed in burlap sacks and shipped. Once received, the sacks are opened and poured into a rotating drum to begin the process.

  • Starbucks Rotating Drum is a Key Element in Creating World Class Coffee

Starbucks Rotating Drum is a Key Element in Creating World Class Coffee

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In the rotating drum with concentrated heat, time and moisture are the key to roast and blend each distinctive flavor of the beans to absolute perfection. Upon completion, a captivating aroma fills the room; the beans are then cooled and ready for the next step, which is the tasting of the coffee by a team of experts and then transported from the roaster to the packaging area and finally to the bar. Within Starbucks Reserve Roastery, Consumers have the option to choose their unique flavor of coffee beans, how they would like it brewed and then to watch in amazement as their beverage is brewed.

  • Starbucks has Perfected the Art of World Class Coffee

Starbucks has Perfected the Art of World Class Coffee

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Inside the walls of Starbucks are a welcoming, inviting, and familiar place for people to connect. The free-flowing atmosphere, open space, and friendly baristas will bring you back again and again. Each store takes on the unique character of the neighborhoods they serve. In New York where the name “Starbucks” will light up around the globe as if sitting front and center stage at a musical production. Offering coffee in the rarest of forms, Roasted to Perfection in One-of-a-Kind, Immersive Café, Roastery, and Restaurant. The interaction-based flow will bring a wealth of knowledge to the art behind brewing rare coffees. Customers will have the preference of engaging in the experience of what makes not just coffee, but “Starbucks coffee” so unique and delightful to taste. Where the Art of Coffee and theater meet; Customers will be able to Smell, Taste, See, and enjoy the sensation of Starbucks on Broadway.

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